Credit: Jim Ruymen/UPI /LANDOV

The annual Rose Parade held on New Year’s Day in Pasadena, California, is known for its elaborate floats. But this year, the massive flower-covered vehicles were overshadowed by skywriters who had anti–Donald Trump messages to share.

As the floats at the 127th parade were making their way down the route, several planes began dotting the sky with messages including “America is great! Trump is disgusting,” “Trump loves to hate” and “Anybody but Trump.”

One parade attendee shared a video on Twitter of one of the messages, which also revealed that the skywriting had stolen the show, with many who were there looking up and taking photos of the cloud-dotted sky. “MVP at the Rose parade,” Noah Thomas wrote.

Others also shared their photos and thoughts on the skywriting, causing the event to trend on social media.

The business mogul, 69, has been a front-runner for the GOP presidential nomination since he declared his candidacy in June. Since then, he has drawn ire with his many controversial statements on topics ranging from women to immigration to national security.

Air Sign, a national aerial ad firm, took credit for the messages on Friday ahead of the planes' appearance in the skies above the parade.

Trump has not yet made a statement about the messages at the parade.

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