Bloody hell! Much to the amusement of the band, Bono has apologized for U2's latest album being automatically added to about 500 million users' iTunes playlists last month.
The 54-year-old rocker said his peace during a band Facebook Q&A session on Tuesday, Oct. 14 when he was aggressively asked: "Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It's really rude."
The Edge immediately burst into laughter, but Bono took a more serious approach. "Oops. I'm sorry about that. I had this beautiful idea," the frontman said. "We got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania. Touch of generosity. Dash of self promotion."
"And deep fear that these songs that we poured our life into over the last few years might'nt be heard," he continued, after a brief pause as The Edge cackled again. "There's a lot of noise out there. I guess we got a little noisy ourselves to get through it."
The Irish rock band received unexpected backlash last month following the official iPhone 6 unveiling. Some iTunes users were taken aback when U2's album Songs of Innocence was uploaded to their libraries for free without their permission.