During Donald Trumps first press conference since the election, viewers were quick to point out that the president-elect has a very interesting way of pronouncing “industry.” Watch a supercut of all the times he said it in the video above!

The business mogul, 70, used the term plenty of times throughout the one-hour event on Wednesday, January 11, at NYC’s Trump Tower. “Watching #Trump and focusing on his utterly weird pronunciation of ‘industry’ as a coping mechanism,” one tweeter wrote, while another added, “Trump cannot pronounce the word ‘industry’: he says ‘inn-DUH-stree.”

Besides discussing industries, he used the opportunity to bash BuzzFeed for what he called a "fake news” report of his alleged ties to Russia and to explain how he intends to separate himself from his business and potential conflicts of interest. In one of many surreal moments, he ended the media event by using his Celebrity Apprentice catchphrase WHILE telling reporters about his sons Donald Jr. and Eric taking over Trump Organization. “I hope that at the end of eight years I’ll come back and say, ‘You did a good job.’” he said. "If they don’t do a good job, I’ll come back and say, ‘You’re fired.’"

Unsurprisingly, Hollywood was not too impressed with the latest appearance from the incoming POTUS. “The ‘anti-Hollywood’ candidate ended his press conference with his TV CATCHPHRASE. So if I’m ever Pres, I get to end with ‘What the deuce’?” Seth MacFarlane wrote of his famous Family Guy saying. Brooklyn Decker joked about Trump’s comments that the unverified and unsubstantiated report about his alleged sexual conduct and “golden showers” must be false because he’s a bit of a “germaphobe.” “Urine is sterile,” she tweeted.

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