Breaking News: Gatorade Discontinues Tiger Woods Drink
Credit: Quinn Rooney/Getty Images
Those looking to replenish their electrolytes with a bottle of Gatorade Tiger Focus are out of luck: Gatorade has announced that it is discontinuing the Tiger-Woods-branded beverage.
Gatorade (a division of PepsiCo Inc.) says that the decision to shelf the drink was made before Woods' minor car accident and the related tumult of adultery allegations, the Associated Press reports.
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As first announced in Beverage Digest Nov. 25, Tiger Focus debuted in March 2008. The drink was "formulated to contain more electrolytes based on factors that affect Woods' training and competition, including his workout intensity, his hydration strategies as well as duration and hot weather conditions he often faces on the course," according to Gatorade.com.
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Yet sales of the beverage were down 34% in 2009 through October. The 33 year-old golfer's run-in with a fire hydrant occurred on Nov. 27 -- two days after infidelity charges first hit newsstands.
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The end of Tiger Focus does not, at press time, mean the end of Woods' lucrative endorsement deal with the sports drink company. In a Nov. 30 statement, Gatorade said, "We wish Tiger well as he recovers and look forward to seeing him on the course soon...Our partnership with Tiger continues."
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30Fizzy drink company Gatorade was the first to announce it is dropping Tiger Woods. They say the decision was made "months ago" but I guess the sex scandal, as reported on sports sites such as Dozensports, spiraled out of control.
Let them without sin cast the first stone.If all they say is true yes, he was wrong and yes he has lie in his bed that he made for himself.The media need to take a chill pill. I pray that his wife can get thru this time if MEDIA stay out off this time will heal.
Companies have the right to use wh*remongers as product endorsers, and I have the right to refuse to purchase products endorsed by wh*remongers.
No Tiger should not retire when he plays golf its exciting to me he is great if his not playing I dont bother watching .I can see why so many women are throwing theirselves at him Gatorade Is so boycotted by me from now on. Leave Tiger alone media and night comedians non of them are any better.
I work for a grocery store that gatorade has been out for MONTHS! I've known its been discontinued for a while now. This isnt anything new or Breaking news
Us is such a classy rag...I mean, mag...
That's stupid of Gatorade!!! This is a private matter, he hasn't broken any law!! You people are judgemental, you need to be worry about yourselves and your own lives, or get a life!! Worry, about your own husband, oh wait most of you don't have one...im sorry!!
That's not "Breaking News," its old news that has been dug up!!
from an economic viewpoint, those products have to be more expensive to sponsor athletes, so generic brands here we come.
Tiger's run is over . It's time to retire and f**K himself to death
He always seemed to presnet himself as a nice guy, a family guy with morals and values. Now everyday it's something worse than the day before. I used to view him as a role model for young children, but now I just have pity for him. I really don't think he can pull himself out of this one. Sad, he is such a talented athlete who seemed to have it all and yet wanted more.
You believe everything you read in the tabloids?!? Seriously.. Shut up. ---------------------------------------- I will NOT buy anything that he endorses. I don't care what arguments are made for him. And I have four children that play sports!
It seems as though public perception of Tiger Woods on Twitter is still pretty positive: panotrends dot com. We've been monitoring it all week and have seen very little negative sentiment involved.
Hmmm, now i do really want to be like Tiger!!
If they come out with an Adam Lambert drink, then we'll know they're telling the truth.
The future is clear....their can be no denying it. Tiger Woods must become a porn star now. He's already got the name and apparently he's got the game. Stay thirsty my friends!
I will NOT buy anything that he endorses. I don't care what arguments are made for him. And I have four children that play sports!
This was reported 2 days before the crash, so this is not a related what so ever to the events
dear idiots who believe everything on this site, this was announced through a beverage magazine two days before the crash and any of this occured, nothing at all to do with the event
Gatorade sucks anyways!!