The project, which does not yet have a title, will be a fictionalized version of the singer-turned-actress-turned-fashion mogul's colorful life in the public eye. It is being produced by Universal Television and Electus, the company behind Simpson's other current TV series, Fashion Star.
"We are thrilled to team up with the multitalented Jessica Simpson to bring this new sitcom to life on NBC as she is truly a modern-day Lucy with incredible comedic chops," Electus founder and chairman Ben Silverman said. "From running a fashion empire to wrangling her public image as a new mom, we see Jessica's character approach a variety of 'everyday' circumstances that will get audiences laughing out loud."
"I am so excited to work with Ben and NBC again, this time on a scripted comedy," Simpson, 32, added of the semi-autobiographical venture. "I often find myself thinking that no one could ever make up the things that actually happen in my life, so between the real life elements and a great team of writers, I think we'll have people laughing."
The Hollywood Reporter notes that this is the singer's second attempt at sitcom success. In 2004, ABC ordered a pilot called Jessica, which would have starred the blonde bombshell as a pop star-turned-TV news anchor. She has also appeared onscreen in the movies Employees of the Month and The Dukes of Hazzard, and as a guest star on Entourage and That '70s Show.
This year is shaping up to be a big one for the Weight Watchers spokeswoman, both professionally and otherwise. In addition to working on the NBC pilot and Fashion Star, the Texas native is due to give birth to her second baby with fiance Eric Johnson. The couple welcomed their first child, daughter Maxwell, in May 2012.