Mary J. Blige's Burger King Ad Pulled Amidst Racism Charges

Celebrity News Apr. 4, 2012 AT 3:47PM
Mary J. Blige attends VH1 Divas Celebrates Soul at Hammerstein Ballroom on December 18, 2011 in New York City. Mary J. Blige attends VH1 Divas Celebrates Soul at Hammerstein Ballroom on December 18, 2011 in New York City. Credit: Dimitrios Kambouris/Getty Images

No more drama? Not so fast, Mary J. Blige.

Burger King is citing licensing concerns in its decision to yank an ad featuring the singer from the air, the Associated Press reports.

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Prior to Burger King's announcement, the chain--whose commercial features Blige, 41, singing about Burger King's new fried chicken wrap--was slammed by critics for seeking to profit from negative stereotypes. (The popular website Madame Noire wrote an open letter to the R&B chanteuse as well, calling her out for her complicity in Burger King's "buffoonery.")

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A spokeswoman for the fast food company emphasized that potential licensing issues surrounding Blige's song "Don't Mind" were the key factor in their decision, and was quick to point out that other celebrities, including Salma Hayak and Jay Leno, have also signed on to advertise the snack wraps.

The spokeswoman added that the commercials will be "back on the air soon."

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