Beyonce: My New Perfume Was Inspired by Sasha Fierce!
Beyonce's third solo album "I Am…Sasha Fierce" proved to be successful with eight chart-topping hits. And now, the singer is hoping to channel some of the same achievement in her newest fragrance.
"[The perfume] was inspired by Sasha Fierce. I wanted to bring something that's inside every woman to make her feel confident and feel like she can have all of the men," the Grammy-winning artist explained at the launch for her new fragrance, Beyonce Pulse, in NYC Wednesday.
The perfume for women, which is out in stores now, follows in the footsteps of her two previously launched scents, Heat and Heat Rush.
"I'm really proud of it," she said. "I wanted to make sure it was something that brought out a women's sensuality and something electric. Beyonce Pulse is a bit fresher: it has a bit citrus in it with a contrast of vanilla."
Besides a line of fragrances, the 30-year-old star also partners with mom Tina Knowles on House of Dereon, a womenswear line, which the duo just debuted at London Fashion Week September 17.
"I am a woman who believes that women are entrepreneurs and we are strong and have opinions," said the star. "I love being a woman! I am so lucky I'm able to express myself with my fashion and also my fragrances where I can incorporate something more chic and modern."