Beyonce: My New Perfume Was Inspired by Sasha Fierce!

Celebrity Style Sep. 22, 2011 AT 6:05PM
Beyonce: My New Perfume Was Inspired by Sasha Fierce! Credit: Eamonn McCormack/WireImage.com

Beyonce's third solo album "I Am…Sasha Fierce" proved to be successful with eight chart-topping hits. And now, the singer is hoping to channel some of the same achievement in her newest fragrance.

"[The perfume] was inspired by Sasha Fierce. I wanted to bring something that's inside every woman to make her feel confident and feel like she can have all of the men," the Grammy-winning artist explained at the launch for her new fragrance, Beyonce Pulse, in NYC Wednesday.

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The perfume for women, which is out in stores now, follows in the footsteps of her two previously launched scents, Heat and Heat Rush.

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"I'm really proud of it," she said. "I wanted to make sure it was something that brought out a women's sensuality and something electric. Beyonce Pulse is a bit fresher: it has a bit citrus in it with a contrast of vanilla."

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Besides a line of fragrances, the 30-year-old star also partners with mom Tina Knowles on House of Dereon, a womenswear line, which the duo just debuted at London Fashion Week September 17.

"I am a woman who believes that women are entrepreneurs and we are strong and have opinions," said the star. "I love being a woman! I am so lucky I'm able to express myself with my fashion and also my fragrances where I can incorporate something more chic and modern."

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