Emma Roberts, Camilla Belle and More Stars Hit Missoni for Target Party

Celebrity Style Sep. 8, 2011 AT 11:22AM
Emma Roberts, Camilla Belle and More Stars Hit Missoni for Target Party Credit: Rob Kim/FilmMagic (2); Gilbert Carrasquillo/Getty

Mad for Missoni!

Some of Hollywood's most stylish stars hit up a special shopping event for the new Missoni for Target Collection in New York City on Wednesday.

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Emma Roberts, 20, posed for pics in her own Missoni cardigan, which she paired with a white T-shirt and gray jeans. "I've been seeing a lot of purple," the star told Us Weekly of her fall fashion must-haves. "I'll be looking for Missoni for Target purple items tonight!"

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Camilla Belle, 24, wore a geometric-print multi-colored dress by the Italian fashion house, as did Matthew McConaughey's model girlfriend, Camila Aves, 24.

Other A-list guests included super stylist Rachel Zoe, 40, in a loose, caftan-style number and Elizabeth Olsen, 22, (Mary Kate and Ashley's sis) in a cute sweater dress.

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The collection, which is Target's biggest designer collaboration to date, is set to launch on September 13 and prices will range from $2.99 to $599.99, though most items will retail for less than $40.

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