Kate Hudson Signs Beauty Deal with Almay

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Kate Hudson is lending her face to Revlon's Almay cosmetics brand.

See Kate's new feu

"Almay is known for its fresh, effortless approach to beauty," she said in a statement to Women's Wear Daily. "I share that philosophy and I'm honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day, we all want to have fun and feel beautiful -- that's what Almay is all about."

The actress, 31, will celebrate the new deal Thursday night at the Almay Rainforest Concert at Carnegie Hall. She is slated to start appearing in TV, print and Internet ads for the beauty brand this summer and will also be heavily involved in company-sponsored philanthropic and fund-raising events.

Hudson, who underwent a small breast augmentation in March, also lends her face (and golden tresses) to hair care line David Babaii for WildAid, which launched in 2008. She's currently filming the romantic comedy Something Borrowed in New York City.