Madonna in Talks to Design Macy's Fashion Line

Credit: James Devaney/

Could cone bras be coming to a department store near you?

If Madonna gets her way, they just might!

The 51-year-old pop icon is reportedly in talks to design a new fashion line exclusively for Macy's, Women's Wear Daily reports.

According to WWD, she is considering signing on to launch a contemporary women's collection with merchandise that would include apparel, accessories, intimates and footwear.

The name of the label is even being discussed, and the top contenders are "Material Girl" for apparel and "Truth or Dare" -- the title of a 1991 documentary of Madonna's world tour -- for her lingerie and underwear.

Sources told WWD that a deal is close to being signed.

This wouldn't be Madonna's first foray into fashion.

She recently modeled for Dolce & Gabbana's spring advertising campaign and has also appeared in ads for Louis Vuitton, Versace and Gap. And in 2007, she created a co-branded women's collection with H&M, under the M by Madonna label.