With the help of some worn Haute Couture red carpet gowns, Penelope Cruz and fine jewelry maker Chopard raised $333,000 to aid in Haiti relief Wednesday in Cannes, France.
Cruz, 35, and Chopard organized the auction together to help raise funds for actor/director Sean Penn's Jenkins-Penn Haitian Relief Organization (J/P HRO). Penn created the organization earlier this year immediately following the Haiti earthquake to provide much needed aid for the ravaged country.
Celebrities that donated their gowns included Cruz, Scarlett Johansson, Diane Kruger, Charlize Theron, Naomi Watts, Marion Cotillard, Demi Moore, Gisele Bundchen, Anne Hathaway, Julia Roberts and Gwyneth Paltrow.
One bidder paid 17,000 euros (about $21,000) for the first-ever gown from Gucci Première (the brand's new couture label) that Salma Hayek Pinault wore last week at the screening of Robin Hood during the Cannes Film Festival.