Penelope Cruz Raises $333,000 For Haiti By Auctioning Off Couture Gowns

Celebrity Style May. 20, 2010 AT 6:12PM
Penelope Cruz Raises $333,000 For Haiti By Auctioning Off Couture Gowns Credit: Jon Kopaloff/FilmMagic

With the help of some worn Haute Couture red carpet gowns, Penelope Cruz and fine jewelry maker Chopard raised $333,000 to aid in Haiti relief Wednesday in Cannes, France.

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Cruz, 35, and Chopard organized the auction together to help raise funds for actor/director Sean Penn's Jenkins-Penn Haitian Relief Organization (J/P HRO). Penn created the organization earlier this year immediately following the Haiti earthquake to provide much needed aid for the ravaged country.

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Celebrities that donated their gowns included Cruz, Scarlett Johansson, Diane Kruger, Charlize Theron, Naomi Watts, Marion Cotillard, Demi Moore, Gisele Bundchen, Anne Hathaway, Julia Roberts and Gwyneth Paltrow.

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One bidder paid 17,000 euros (about $21,000) for the first-ever gown from Gucci Première (the brand's new couture label) that Salma Hayek Pinault wore last week at the screening of Robin Hood during the Cannes Film Festival.

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