Nicole Kidman, Sandra Bullock and Glee's Lea Michele all showed up to the People's Choice Awards Wednesday night with similar sideswept hairstyles.
Us beauty director Gwen Flamberg says the trend "harkens back to old Hollywood glamour, like Veronica Lake and Rita Hayworth."
Get up-to-the-minute beauty trends in Gwen's blog!
The "flowy and natural style" is "less fussy, more fun," Flamberg explains. "It's low maintenance, day-to-night."
The look is popular because "People's Choice Awards kicks off awards season, but it's casual. Stars know for the next two months they'll have hardcore primping and prepping" for the Golden Globes, Screen Actors Guild Awards and Oscars.
See what the stars wore to the People's Choice Awards
Recreate the 'do in three simple steps: blowdry your locks straight, apply a small dollop of styling cream or oil and then create a deep part.
Take a look at more runway hairstyles that have been seen on your favorite stars at Elle.com!
"It's not a sprayed, serious style," Flamberg says.