One peek inside her Gucci satchel ($1,350, gucci.com) reveals that Bethenny Frankel, who's known as a chef, author and entrepreneur, should add "efficiency expert" to her resume.
"Everything is compact," says the star of Bravo's Bethenny Ever After, which premieres February 20, 9 p.m. ET.
And most items do double duty, like her Bobbi Brown Pot Rouge ($24, sephora.com). "It's for lips and for cheeks," says the mom to Bryn, 21 months, with Jason Hoppy, 40.
Scroll down for more of her must-haves.
"I carry baby wipes for Bryn, who plays with my makeup bag. Pampers wipes ($1.99, diapers.com) come in the smallest container I can fit in my purse."
Speaking of her makeup bag, Frankel, 41, Sonia Kashuk Soft Cosmetic Case ($6, target.com) holds it all. "I touch up with Laura Mercier Foundation Powder ($40, sephora.com) and Laura Mercier Secret Concealer ($22, sephora.com) throughout the day so those are a must. But my favorite thing in here is a retractable double-ended brush: one end is for the powder and one end is for the under-eye concealer. It's amazing." Her other essentials include: Fekkai Large Round Brush ($65, fekkai.com), Lumene Time Freeze Eye Perfecting Treatment ($20, cvs.com), Diamond Cosmetics Fun File ($0.99, ulta.com) and Tweezerman Hot for Dots Tweezers ($15, sephora.com).
To keep her breath minty fresh, Frankel carries Colgate Wisps ($7.49, drugstore.com), but also loves popping individually wrapped Wint O Green Lifesavers mints ($1.99, drugstore.com). "They don't melt a the bottom of my bag!" she says.
"I always have a few of the Skinnygirl Cleanse Packets ($60, skinnygirldaily.com) on me because if I forget to take it in the morning I can always just pop it in a bottle of water throughout the day," Frankel says. "Also, we've just launched these Skinnygirl Nutritional Bars ($15, skinnygirldaily.com) and I carry those around in my bag. My Skinnygirl Daily Nutritional line is great because it provides delicious, natural guilt-free snacks for moms and women on-the-go."