Giuliana, Bill Rancic to Host Eva Longoria's New Dating Show

Bill and Giuliana Rancic, Eva Longoria Credit: Jamie McCarthy/Getty Images, Stefanie Keenan/WireImage

Eva Longoria's new dating series is finally taking shape.

Power couple Giuliana and Bill Rancic chronicle their romance on their eponymous STYLE reality series and now the pair will take part in another love-themed program -- a reality show for NBC.

Hosting the Longoria-produced Ready for Love, the Rancics will help give three eligible bachelors a chance to find their soulmates.

"This show is about making real connections and the ongoing search for love, something that both men and women can relate to," Longoria, 37, said in a statement Wednesday. "I am excited to be a part of such an innovative and promising format that will help these great guys find true love."

A source tells Us Weekly that Longoria -- who called it quits with Penelope Cruz's younger brother, Eduardo, in March -- was inspired to create the program after her messy 2010 divorce from NBA star Tony Parker.

Enlisting the help of nationally-known matchmakers, Longoria handpicked the three men taking part in her series: Dallas financier Ben Patton, Plain White T's band member Tim Lopez, and Ernesto Arguello, an entrepreneur from Miami.

The series is expected to premiere this winter.