Jessica Simpson's Price of Beauty to Be "Retooled"

Entertainment Jun. 30, 2010 AT 3:56PM
Jessica Simpson's Price of Beauty to Be "Retooled"

Jessica Simpson's The Price of Beauty "is being retooled" for its second season, a source tells UsMagazine.com.

The show -- which earned just 1 million viewers for its March premiere -- may now focus more on Simpson giving people makeovers, as she did in the finale episode, instead of traveling the world with her pals and saying wacky things.

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"VH1 is in talks with Jessica for a series on beauty and image," a source close to the project tells Us.

A VH1 spokesperson tells Us, "We are here to stay with Jessica and are committed to this journey and this message with her about women, self image, etc… all through Jessica’s totally unique and unfiltered lens. We are really excited about the next step, which we will announce soon and will air on VH1 in 2011."

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Simpson, 29, has said she found her life's calling while traveling the world for four months taping the show.

VIDEO: Jess loses it while praying with a monk at a Buddhist temple

"I'm not saying I'm changing the world," a teary-eyed Simpson said while accepting an award at the Gracies (which honor women in radio and TV) in Beverly Hills last month. "But...to be able to sit with my dad and [create] Price of Beauty... It's similar to missionary work. It was what I was called to do and called to be."

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