Kelly Obsourne to Publicist: "You're Going to Hell"

Entertainment Aug. 27, 2010 AT 3:24PM

How to make homeless hot -- that's the debate on Sunday's episode of E!'s The Spin Crowd.

Kelly Osbourne meets with publicists Jonathan Cheban and Simon Huck to talk about planning an event to aid the more than 4,000 kids living on the street in Hollywood.

Cheban's concern? "How are we going to make it hot so we get great press?"

He then jokingly suggests laying out cardboard boxes instead of a red carpet.

Osbourne shoots back, "You're going to hell!"

Joking aside, Cheban promises her: "I would never let you down. We will get as much awareness to the charity as possible."

Watch the full episode of The Spin Crowd Sunday at 10:30 p.m. (EST) on E!

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