Victoria Beckham's husband, 35, has been named the site's Global Football Ambassador.
He'll be cheering on England in the World Cup from the sidelines this year, as he tore his Achilles' tendon during a match in March. He has played in three other World Cups throughout his career.
"He is understandably upset but wants to thank everyone for their messages of support. He hopes to make a swift and full recovery," read a statement on Beckham's Web site in March.
This isn't the first ad campaign in which Beckham has participated. Last July, he posed nearly-nude with his wife in a series of Emporio Armani underwear ads. Afterward, Beckham admitted to 10 magazine, "I still feel quite shy when I see a poster or campaign like that."
Beckham's Yahoo! ads begin appearing nationwide July 5. England play the U.S. Saturday at 2:30 ET.
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