Written in partnership with George Nellist
The idea of beauty is ever-evolving. According to a study done by JAMA Dermatology, “the beauty standard has changed quite a bit since 1990 — it’s more diverse.” The celebration of diverse appearances and the value they each bring to the world is an overall positive development in the beauty industry. While appearance standards are always changing, one thing isn’t: the desire for plastic surgery. In 2021, the American Society of Plastic Surgeons revealed that nearly $16.7 billion was spent on cosmetic procedures in the United States alone. This staggering number doesn’t even begin to cover the millions spent overseas, where some of the best plastic surgeons are located. One of these highly sought-after plastic surgeons is Maxim Ivanchuk, who has attracted patients from around the world.
While Ivanchuk is part of a billion-dollar industry, he still manages to set himself apart from the rest. This Ukraine-based surgeon offers procedures and surgeries that no one else does anywhere in the world. One of these procedures focuses on “the outline of the lower zygomatic region with the highlighting of the angle of youth and the modeling of the chin,” Ivanchuk shares. The zygomatic bone is commonly known as the cheekbone and can be hugely impactful when it comes to appearance. Combined with the modeling of the chin, this procedure can be transformative for some patients.
The procedure’s effectiveness, along with its rarity, is something that earns Maxim Ivanchuk Plastic Surgery Clinic a huge influx of patients. No other plastic surgeon performs this operation, as its patented specifically by Ivanchuk and his team. He touts the success of this type of surgery, sharing that the results are evident are immediate, and can easily drop 10 years off the face. The procedure is massively popular, so much so that women have traveled thousands of miles just to reach Ivanchuk’s clinic.
In addition to this popular zygomatic and chin procedure, Ivanchuk has his finger on the pulse of other plastic surgery trends that are expected to rise in popularity in 2022. He explains that every year they have more and more procedures, some of which are brand-new. One of these up-and-coming surgeries focuses on the “rings of Venus.” The rings of Venus refer to the pronounced lines around the neck that can become especially pronounced over time. These depressions usually aren’t easily managed or remedied by cosmetic intervention. That is until Ivanchuk spearheaded a new technique that doesn’t involve cuts or seams, but still resolves these “rings of Venus.”
Another surgery trend that may come as a surprise is a rejuvenating procedure in the elbow area. Maxim offers a solution to this as well, the results of which last from five to eight years.
From one-of-a-kind surgeries to up-and-coming trends, Maxim Ivanchuk Plastic Surgery Clinic is deservedly known around the world. As the popularity of plastic surgery and beauty procedures grows, Ivanchuk’s expertise is sure to reach hundreds around the world searching for incredible results they may not be able to find anywhere else.
