Jay-Z Creates Sports Agency, Signs Victor Cruz and Robinson Cano

Jay-Z has signed Victor Cruz as the second athlete for his sports agency. Noel Vasquez/Getty

Jay-Z is definitely not just a businessman. He's a serious business, man. The hip-hop mogul, who is already a household name in both the music and fashion realms, is officially extending his talents into a new venture: professional sports.

The "99 Problems" rapper — and Mr. Beyonce Knowles — has already signed two big-name athletes to his newly formed Roc Nation Sports, ESPN confirms

Yankees superstar Robinson Cano helped to break the news after he fired his big-time agent Scott Boras earlier this week to sign with Jay-Z's agency. 

And now, New York Giants' wide receiver Victor Cruz is confirmed as the second athlete that Hova is taking under his wing. Although the salsa dance-prone football player has politely declined to speak about his new management, a source tells ESPN that plans for the partnership began during the season.

The salsa dance-prone athlete recently hired a rep from the Creative Artists Agency (CAA), which is partnering with Jay-Z's Roc Nation Sports to develop the new sports agency — a link that may explain his association with Jay-Z's new venture.

Cruz, 26, is already a spokesperson for Nike, Time Warner Cable, and Campbell's Chunky soup, and has even started a clothing line, Young Whales, with a partner — all things that the 43-year-old Roc Nation founder will likely help further.

"What Jay-Z brings to the table is an ability to connect with the athletes in a way that a player agent who came up as a lawyer or accountant never will," Marc Ganis, president of SportsCorp, told the New York Times. "Jay-Z can say, 'We both came from humble beginnings, both of us have women chasing us, both of us want to make a lot of money, but not pay a lot in taxes.' Then, there's the aura around him."

Jay-Z already owns a small ownership stake in the Brooklyn Nets, and has been a very vocal advocate for the team's recent rebranding.

"Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years," he said in a statement.

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