Conservative influencer Emily Hart is actually a work of AI.
A Facebook account in Hart’s name has raked up thousands of followers, though the page was actually created by 22-year-old aspiring Indian med student named Sam to help fund his tuition.
Sam told Wired in a Tuesday, April 21, profile that he used Google Gemini’s Nano Banana Pro to engineer bikini photos of a woman that he could sell for a profit.
“If you create a generic ‘hot girl,’ you’re competing with a million other models,” a Gemini description said, according to Sam.
Sam offered the chatbot a few possibilities to narrow down the AI code, including one in the “MAGA/conservative niche.”
“The conservative audience (especially older men in the US) often has higher disposable income and is more loyal,” the Gemini transcript told Sam.
A representative for Gemini, meanwhile, told Wired that, “Gemini is designed not to give a particular opinion unless you tell it to. Instead, it is designed to offer neutral responses that don’t favor any political ideology or viewpoint.”
Sam subsequently launched a Facebook and Instagram profile for Emily Hart, who appeared to be a blonde registered nurse sharing photos of herself ice fishing, drinking Coors Light beers and shooting firearms at a riflery range.
“If you want a reason to unfollow: Christ is king, abortion is murder, and all illegals must be deported,” Hart captioned one post, writing over another, “POV: You were assigned intelligent at birth, but you identify as liberal <clown emoji>.”
As for Sam, he has never lived in the United States but has studied the “Make America Great Again” movement popularized by President Donald Trump during his first campaign for office in 2016.
“Every day I’d write something pro-Christian, pro-Second Amendment, pro-life, anti-abortion, anti-woke and anti-immigration,” Sam told the outlet of crafting Hart’s online persona. “Every Reel I posted was getting three million views, five million views [or] 10 million views. The algorithm loved it.”
He continued, “I was spending maybe 30 to 50 minutes of my day, and I was making good money for a medical student. In India, even in professional jobs, you can’t make this amount of money. I haven’t seen any easier way to make money online.”
According to Sam, he targeted MAGA followers because they allegedly are “super dumb people” who would buy into his scheme.
“Democrats know that it’s AI slop, so they don’t engage as much,” he said. “The MAGA crowd is made up of dumb people — like, super dumb people. And they fall for it.”
Sam also made a Fanvue account for Hart, uploading AI-generated nude photos created by Grok onto the OnlyFans-type platform.
“I was basically doing nothing, and it was just flooded with money,” he recalled. “Once a guy sent me a video with Emily’s nude on a tablet on a pillow, and he was basically recording himself f***ing the pillow. It was incredibly weird, but he sent me a $50 tip, so I was like, ‘OK, do what you want.’”
Meta banned Hart’s profile in February for fraudulent activity, and the Facebook page also appears to have been deactivated at the time of publication.
“I don’t feel like I was scamming people,” Sam stressed to Wired, noting he has since been focused on his medical studies.
