Not holding back. Meryl Davis called out Puma and Nike for using Bella Hadid and Kylie Jenner in their advertising campaigns instead of athletes.
The Olympic ice dancing star — who won gold in Sochi — tweeted a photo collage of Hadid, Jenner and Olympic gold medal gymnast Aly Raisman in response to Nike’s new deal with Hadid on Tuesday, November 15.
I’ll take the one promoted by the athlete please ?? pic.twitter.com/MRe1baOBtX
— Meryl Davis (@Meryl_Davis) November 15, 2016
“I’ll take the one promoted by the athlete please,” Davis, 29, captioned the collage, adding a muscle arm emoji.
The collage in her tweet shows Hadid wearing a Nike crop top, reality star Jenner posing in a Puma crop top from her advertising deal with the brand, and Raisman wearing a sleeveless hoodie and leggings from her Reebok line of gym wear.
The DWTS Season 18 champ’s post comes after the budding supermodel was criticized for being too thin when she announced a new deal with Nike on Monday, November 14.
“So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon,” Hadid captioned an Instagram photo of herself posing in front of one of a giant Nike billboard featuring her image in New York City.
But her post quickly generated a backlash from fans who said the 20-year-old was a poor role model because of her slender frame.
“This is just a sad day for sport and sporting companies.. skeleton representing sport…:(“ wrote one commentator, while another chimed in: “Yeh this is why young girls get eating disorders, when being abnormally thin is glorified. Well done @nike.”
But another fan pointed out that Hadid does have a sports background. The model has said she was forced to abandon her dream of making it onto the US Olympic equestrian team due to her struggle with Lyme disease. Her mother, former model Yolanda Hadid, also suffers from the condition, and worked to bring attention to Lyme disease during her time on The Real Housewives of Beverly Hills.
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