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Tiger Woods’ Consumer Status Plunges

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As Tiger Woods is now romantically linked to at least 10 women, the golfer's image with the public is slipping significantly.

His status with consumers dropped from sixth to 24th on a list of celebrity endorsers, according to Bloomberg.

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Nielsen Co. data also indicates that prime time television ads featuring Woods have all but disappeared, according to Nielsen Co. data.

Woods, 33, earns around $110 million a year from endorsements and tournaments, with Nike, Gillette and Pepsi among the top endorsers.

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A rep for Nike told, "Tiger and his family have Nike's full support."

On Tuesday, Gatorade announced that it has dropped a line of drinks tied to the golfer. (The company claimed the decision was made before Woods' sex scandal broke.)

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Gary Carr, director of a New York-based media buyer company, told Bloomberg he isn't surprised by Gatorade's announcement.

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Said Carr, "If I was one of the advertisers who had Tiger as my pitchman, I might want to rest it for a while until this stuff blows over."

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