Once the cameras stop rolling and the finale airs, what happens to the reality stars whose lives we were so invested in?
“After our first season of Big Brother, it seemed a lot of people, who [wife Jordan Lloyd and I] didn’t really know, wanted to ride the 15 minutes of fame wave with us, and you’re not exactly sure who to trust,” Jeff Schroeder tells Us Weekly.
Desiree Hartsock who did both The Bachelor and The Bachelorette, said the transition from reality TV to reality was hard.
“Before the shows, no one ever cared about my decisions or appearance, and then all of a sudden millions of viewers had an opinion or criticism about everything. It’s a weird thing to adapt to,” the pregnant bridal designer tells Us of life after season 9 of The Bachelorette, where she met her husband, Chris Siegfried.
When making the careful decisions on how to extend your 15 minutes of fame, it helps to have someone familiar with the process, like Lindsay Glickstein of StarLicity. Glickstein acts as a talent manager, publicist, and social media expert for her clients, who include Schroeder, Lloyd and Hartsock, along with a number of other reality TV talent. Glickstein forecasted the influencer trend back when she was a talent agent, making her a perfect fit for easing her clients into the role of celebrity influencers.
“I help to ease my clients into ‘the new normal’ after their show. The hardest adjustment for them is that when you are just coming off of a reality show, you basically have overnight fame, which does not equate to instant income,” Glickstein tells Us. “You have to monetize, and I am very hands on with working with them to procure talent deals. There is an immediate flood of inquiries, as well as the deals that I seek out for them, so it involves taking the time to strategize what the best options are on who you want to collaborate with.”
Glickstein helped Caila Quinn enhance her life after her recent stint on season 20 of The Bachelor.
“With a wave of support and kindness, that I am nothing but appreciative of, come fun opportunities like seeing a movie premiere or testing out some new organic snacks and sharing your thoughts,” Quinn tells Us. “I’m not going to beat around the bush — social media plays a big part in life after being on a show. Having a manager like Lindsay is important, too. They help find partnerships that would be the best fit for you and things you’re interested in.”
While some reality stars seem to do any opportunities that come their way, those with a manager like Glickstein keep things organic.
“You have to be organic to your brand with your social media content. You have to be selective in the type of work that you take on,” Glickstein says. “ You shouldn’t overexpose yourself too quickly or do too many sponsored social media posts. My clients only promote and endorse products or services they believe in.”
That lesson has resonated with Quinn, who will appear on season 3 of Bachelor in Paradise when it premieres next month.
“Be picky. No matter how tempting it is,” she says. “I have a few friends from the show that determine their happiness from how many likes one of their posts receives, and it is not a healthy or sustainable way to seek validation.”
Hartsock says capitalizing on the show shouldn’t be your motive for doing it in the first place.
“You never know what can happen. What if you end up the villain and no one likes you? That won’t bode well for a likable image,” she says. “I think the best things in life happen when you least expect it — including opportunities such as this — so it’s better to keep pursuing your interests to become a face and name in that niche market rather than spreading yourself thin in every market.”
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