Sweating to the newbies! Jillian Michaels is teaming up with Spike TV to find the latest fitness craze in a new reality series called Sweat Inc. Tried SoulCycle, Cardio Barre, P90X, Tae-Bo (and many, many more) and think you can do better? You’ll want to sign up for the reality competition.
“We’re gonna filter out the frauds and fads and ultimately we’re going to identify the next fitness phenomenon — someone who has the knowledge and the drive and the determination to build a brand that’s gonna become a household name,” Michaels told advertisers during a March 3 New York City presentation announcing the new show.
Michaels will host the show and, along with two other health and wellness experts, judge 12 aspiring fitness entrepreneurs as they compete to create the next industry phenomenon.
“The last entrepreneur standing is going to win the opportunity of a lifetime — to place their program in a national fitness chain and have a chance at staking their claim in a billion-dollar industry,” Michaels said.
Sweat Inc., which will feature competitors from varied backgrounds across the country, will film its ten episodes in the summer and is slated to premiere in the fall of 2015. The winner will receive a major cash prize in addition to a partnership with a national gym chain to develop a fitness brand.
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