The 2024 Baby of the Year, Sloane Maya, is officially the it baby of the moment, and her story has us all swooning. Colossal, the leading professional fundraiser, is the driving force behind the Baby of the Year competition which resulted in a record-shattering $24M+ grant to the nonprofit organization Baby2Baby.
Out of thousands of adorable contenders, Sloane captured the hearts of voters with her dazzling smile, boundless charm and big personality. Sloane is a “miracle baby,” born after her parents navigated the emotional roller-coaster of multiple failed IUI attempts before finding success through IVF. Her arrival wasn’t just a blessing; it was a journey of perseverance, love and a little bit of science working its magic.
Sloane’s hobbies? Commanding attention with her infectious giggle, strutting her style during mom-and-daughter shopping dates and keeping a close eye on her miniature schnauzer. And when she’s not stealing the spotlight at home, she’s busy captivating audiences everywhere as the face of Colossal’s Baby of the Year!
Supporting Baby2Baby
Sloane’s reign isn’t just about cuteness overload. Thanks to the Baby of the Year competition and Colossal’s charity grantmaking partner, DTCare, a jaw-dropping $24,384,112 grant will go to Baby2Baby, a nonprofit that provides children living in poverty across the country with diapers, clothing and all the basic necessities that every child deserves.
Let’s Talk Sponsors
Behind every baby triumph is a team of supporters and Colossal’s competition is no exception. From Britax’s ultra-safe car seats to Newton’s breathable crib mattresses, mission-driven brands were on board to support Colossal’s efforts. And let’s not forget the chic diaper bags from TWELVElittle and premium, organic cotton apparel from L’ovedbaby.
A Moment to Remember
Colossal CEO Mary Hagen called this year’s competition a “landmark achievement” for the company. “We knew this year would be special, but surpassing $24 million is beyond our wildest dreams,” Hagen said. “Sloane’s story is a reminder of the joy and hope that our competitions bring — not just to participants, but to the families we’re able to support through these efforts.”
As the Baby of the Year, Sloane takes home $25,000 and the unofficial title of the nation’s most photogenic baby. But the real prize? Knowing that her smile helped spark a movement that will provide millions of kids across the U.S. with the basics they need to thrive. So, here’s to Sloane: a pint-sized powerhouse who’s proof that even the tiniest among us can make the biggest impact. Who’s next?
