Lunchables is getting into the brunch game! On Tuesday, April 2, Kraft Heinz, the maker of the popular line of prepackaged meals for kids, announced that a new line of similar meals known as Brunchables is scheduled to hit supermarket shelves later this month.
The new line comes in three varieties, Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese, and each meal also includes a mini blueberry muffin.
The Lunchables Twitter account first teased the upcoming new product on Monday – April Fools’ Day – by tweeting “#Brunchables” along with a photo of one of the new offerings. Given the timing of the announcement, many social media followers deemed this to be another elaborate food-related prank in honor of the holiday.
As one Twitter user put it, “Straight up April Fool’s, but this should be real.” Added another eager fan: “Omg what a cruel joke, we would have been waiting in line for these bad boys.”
However, Lunchables treated its fans to a “plot twist” on Tuesday when the brand’s official Twitter account shared, “It’s REAL. Join a waitlist worth waiting in, so you can give yourself a chance to win the hottest brunch item ever.”
The company further confirmed the existence of Brunchables in an official statement. “Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” explained director of marketing for Kraft Heinz Zach Meyers. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
As for that aforementioned waitlist? Beginning today through Thursday, April 4, fans can put their name on the only brunch waitlist worth waiting for at brunchablesisreal.com. One hundred lucky people will be randomly selected to get the exclusive first taste of Lunchables’ Brunchables before they hit select stores in a few weeks.
