Are you feeling lucky today? General Mills announced on Monday, March 18, that it’s bringing back the Lucky Charms Marshmallow Only cereal, which hasn’t been available in two years. However, there are only 15,000 boxes in existence.
Given the breakfast food’s limited release, the food company has launched a promotion in which fans can enter for a chance to win a box of the sugary cereal. The brand first unveiled the sweepstakes in 2015 by granting ten winners their very own box of Lucky Charms Marshmallow Only, and then again in 2017 expanding to a 10,000-box giveaway, but there’s an exciting twist this time around.
More specifically, the marshmallows in this year’s batch of boxes aren’t your typical hearts, stars, horseshoes and the like. Instead, these sweet treats are shaped like rainbows and unicorns.
“It’s no secret that Lucky Charms fans love the marshmallows,” Scott Baldwin, director of marketing for cereal at General Mills, said via a press release. “Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!”
So how exactly do you win a box of this elusive food? For starters, interested parties must look for specially marked Lucky Charms promotion boxes at retail stores nationwide appearing now through summer 2019. Then, you need to enter the code found on the inside panel – at MarshmallowOnly.com – to reveal if you’ve won.
Winners will then receive a special box of Lucky Charms Marshmallow Only shipped to their door. Furthermore, winners of the rare cereal will also receive membership into the elite, first-ever Lucky Charms Marshmallow Only Club.
Not surprisingly, social media users were pretty psyched about the return of Lucky Charms Marshmallow Only cereal, especially given the unicorn and rainbow twist. “A must have,” wrote one Twitter user of the new cereal. Added another: “Only the marshmallows in Lucky Charms are baller.”
