The BTS comeback era is officially in full swing — and now fans can experience it beyond the music.
The global K-pop group recently teamed up with Korean food companies Paldo and HY (formerly Korea Yakult) to launch a new wellness-focused food and beverage brand called ARIH.
And unlike celebrity brands that simply slap a famous name on the packaging, BTS members were reportedly involved in shaping the actual products — from the brand name to the flavors and overall concept.
For ARMYs who love following the trends BTS sets, that means you can now sip the same flavors your bias likes — or eat the noodle dishes inspired by the members’ personal tastes.
How BTS Helped Shape the ARIH Brand
ARIH takes its name from the Korean word “ARI,” meaning “fine” or “beautiful,” while the added “H” stands for “harmony, happiness and health,” according to the Food Network.
According to the brand, ARIH blends Korean flavors and wellness traditions with modern Western food trends.
“ARIH is inspired by BTS; it blends the spirit of positivity and creativity behind their music with refined Korean flavor to innovate modern wellness,” the company says on its website.
The product line includes postbiotic energy drinks, dual biotic sodas and modern Korean-inspired noodles (both in pouch and cup packaging). Each line comes with seven flavors.
Here’s What Your Favorite BTS Members Prefer
According to Forbes and the Food Network, RM, Jimin and V are big fans of the noodles. Suga, j-hope, Jin and Jung Kook are heavy on the postbiotic energy drinks and dual biotic sodas.
Here’s what each BTS member is gravitating toward from the new ARIH lineup:
- RM: Gochujang Butter noodles
- Jimin: Vongole noodles
- V: Truffle Bulgogi and Soy Sauce Butter noodles
- Suga: Orange Hour energy drink and Positive Orange soda
- j-hope: Orange Hour energy drink and Red Ruby Galore soda
- Jin: Tropical Wave energy drink and Peach Mango Horizon soda
- Jung Kook: Lemon Crest energy drink and Clear Lemon soda
ARMYs weren’t surprised to see Suga go with an orange flavor, given his known love for oranges and tangerines. Jin gravitated toward the tropical vibe, while Jung Kook appears set on the lemon flavors.
What Drinks Are in the BTS ARIH Brand?
The ARIH line leans heavily into wellness trends currently dominating social media, especially gut health and “fiber-maxxing.”
The brand’s postbiotic energy drinks contain 100 milligrams of caffeine from natural sources, along with zero sugar and no artificial colors, flavors or sweeteners. They also include fermented Korean ingredients like black garlic, red ginseng and goji berry extract, plus four kinds of postbiotics.
Meanwhile, the dual biotic sodas contain prebiotics, four kinds of postbiotics and three grams (3,000mg) of fiber per can while remaining low in sugar and calories.
The energy drinks are available in Blush Berry, Cherry Nova, Jolly Strawberry, Tropical Wave, Lemon Crest, Orange Hour and Peachy Sunshine, while the sodas come in Apple Flare, Berry Bliss, Clear Lemon, Red Ruby Galore, Peach Mango Horizon, Pineapple Drift and Positive Orange.
What Are Postbiotics?
If you’ve heard of probiotics and prebiotics but not postbiotics, you’re not alone.
Probiotics are live “good” bacteria you consume (through foods like yogurt or kimchi) that help keep your gut healthy, while prebiotics are types of fiber that feed those good bacteria.
Postbiotics, on the other hand, are the beneficial compounds probiotics create after they’ve finished digesting and fermenting food. These byproducts can include enzymes and short-chain fatty acids that may help support gut health.
The sodas are described as “dual biotic,” meaning they combine multiple gut-health-supporting ingredients together.
BTS ARIH Noodles Are Designed to Feel More Upscale
The ARIH noodle line is very different from traditional instant ramyeon.
Instead of broth-based noodles, BTS and ARIH created soupless, stir-fried noodles with a fettuccine-like texture designed to feel more like restaurant pasta dishes. The noodles also use a “liquid soup” technology that helps the noodles absorb richer sauces.
Flavors include Gochujang Butter, Soy Sauce Butter, Vongole, Truffle Bulgogi, Pepper Rabokki and Seaweed Stir-Fried Noodles (both spicy and super spicy).
Where Can Fans Find BTS’ ARIH Brand?
ARIH launched in Walmart stores across the U.S. on April 24 and is also available through Walmart’s website and express delivery services.
The brand has already hosted pop-up events in Seoul and Los Angeles and will appear throughout BTS’s upcoming “ARIRANG World Tour” with interactive booths and giveaways at concerts.
The launch also arrives during one of BTS’s biggest comeback periods yet. The group, which recently returned from a military hiatus, released a new album on March 20. A live-streamed concert and documentary followed on Netflix on March 21 and March 27, respectively.
Their 34-region, 82-date world tour kicked off in April and is scheduled through March 2027.
