Christina Hendricks’ Hair Dye Commercial Banned in the UK: Find Out Why

Christina Hendricks as a blonde for Clairol Nice 'n' Easy
Christina Hendricks as a blonde for Clairol's Nice 'n Easy courtesy of Clairol

Dye, Felicia! Famous redhead Christina Hendricks' hair-dye commercial for Clairol brand Nice 'n Easy has been banned in the UK.

The ad implied that Hendricks' fiery locks could change from bright red to a luxe blonde in only one step, but after an investigation by the Advertising Standards Authority, the company Procter & Gamble, who makes the product, admitted the video was filmed in reverse.Christina Hendricks - Clairol Nice 'n' Easy

Though she's famous for her red tresses, Hendricks, 40, has been coloring her hair since she was 10 years old, according to the Daily Mail. Before filming the clip, the Mad Men alum was asked not to color her hair for eight weeks so that the blonde dye in their product would come through easily.

Hair coloring experts in the UK complained to the ASA, saying that Hendricks' results couldn't have been achieved just by using Nice 'n Easy.

Despite the ban, Procter & Gamble stands behind their products. "We are disappointed in the outcome as we are confident that the color change we depicted is achievable using our products," the company said in a statement. "However, we respect the final decision of the ASA and will be removing the television copy from air with immediate effect."

What do you think of the banned ad? Tweet with @UsWeekly using the hashtag #stylebyUs!

Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Want stories like these delivered straight to your phone? Download the Us Weekly iPhone app now!