Dyson’s New Hair Dryer Will Change the Game (and Jen Atkin Loves It!)

Dyson Supersonic
Dyson Supersonic Hair Dryer. Courtesy Dyson Supersonic

Prepare to be obsessed. Dyson, the trusted brand behind powerful vacuums, hand dryers and heaters, is officially getting into the beauty game with its first-ever hair dryer that aims to protect your hair.

While it doesn’t debut — exclusively at Sephora — until September, the tool already has the support of Jen Atkin, the Kardashians' beloved hairstylist.

Jen Atkin

"Dyson is such a trustworthy brand, I know that anything they create will be a game changer,” Atkin exclusively tells Us Weekly. “So before I even knew anything about it, I knew this dryer would be great. Plus the aesthetic is so gorgeous. $71 million in innovation is enough for me."

Indeed, Dyson invested eight figures into creating the perfect hairdryer, which is designed to balance in the hand while using a “fast-yet-focused" temperature-controlled airflow — a crucial component for the company's founder, Sir James Dyson.

"Hair dryers can be heavy, inefficient and make a racket," Dyson shared in a statement. "By looking at them further, we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems."

That said, innovation doesn't come cheap. The Dyson Supersonic, which includes three attachments and features four heat settings, will retail for $399 when it becomes available in the fall.

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