That’s Director Twigs to you! Joining the ranks of Justin Bieber and Kendall Jenner, FKA Twigs is Calvin Klein’s newest celebrity ambassador. And as part of her partnership with the brand, she directed, edited and starred in the Spring 2016 video campaign, too!
“When I first started thinking of concepts for a Calvin Klein advert, it dawned on me that Calvin Klein is such an iconic brand and that I really wanted to combine artistically what I do with the striking imagery Calvin Klein has always maintained,” the British singer, 28, shared in a statement. “I guess it’s kind of tongue in cheek, fun, sexy but still with the emotional ignition and openness that I always aim to achieve when I direct.”
True to her music, Twigs, who is engaged to Robert Pattinson, continued, “I wanted to make something that could feel artistically futuristic, tense, crucial, loaded, emotionally complicated but ultimately still include the seductive, free and young feel of Calvin Klein.”
All of those wishes resulted in an emotionally charged, black-and-white clip, which features the singer and a male model dancing to the tune of her latest single, “Good to Love.” It also showcases the clothing brand’s latest threads, including jeans, jackets and underwear.
And for the grand finale, which is in color? Twigs jumps out of the room they’ve been dancing in and onto a massive pile of jeans. Watch the video above!
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