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How to Survive the H&M Lanvin Launch Like a Pro!

1290094976_lanvin 290; Gary Gershoff/

On your mark, get set, shop!

The Lanvin collection goes on sale November 20th at select stores.

It's a collection that I am in love with, that Blake Lively is in love with, and I am ready to jump into the window displays at the H&M on 5th Avenue and rip those limited edition clothes off the models.

The beauty of this collection is that it is a mirror reflection of the main ready-to-wear collection produced in Paris. It’s tailored with rich colors that give it a one-of-a-kind look.

At my first experience at the 2005 Stella McCartney for H&M launch, I literally watched two demonic fashionistas pull the legs of a satin pant apart at the seams.

Then, in 2008, I barely survived the Comme des Garcons. I don't know how I got out alive, but I did — and with a few superior pieces. Although, that was after fellow shoppers clawed at me and even knocked me into a rack filled with navy trench coats that toppled over. It was complete rude chaos.

I fear for those who are going to brave the crowds, but here are a few tips to get you through:


Find out if a store near you will carry the collection at


The key here is to dress so you can throw garments over your clothes to get a sense of how the pieces will fit you. I recommend a black tank top with opaque black tights or leggings or a black slip dress. Throw on ballerina flats or any shoe that you don't have to waste time to lace up.

Leave the necklaces and accessories at home so you don't risk any snags.

Also ditch your purse and use a trench or anorak to hold your wallet and keys.

Bring a mint or gum and a bottle of water: I always sweat and get parched with a dry throat at these events.


According to the peeps at H&M, the first 320 people in line will receive a colored bracelet. There are 16 different colors, and 20 people will get each color, which corresponds to a specific shopping time in the Lanvin area. Note: the bracelets are only needed for the women's section — men can play at their own risk.

When your time slot arrives, you will have 15 minutes to shop in the designated area.

If you are not one of the first 320 in line, you can shop once the 16 groups have finished when the area is officially open.


Sorry, hoarders, you can’t pile the whole magilla on your arms and then proceed to the check out line.

Instead each customer has a limit of two items of each product. So, no more than two sizes (shoes or garments) or pieces (jewelry or accessories) per customer.


Keep an eye out for unwanted items. I have had great success walking around the dressing room area and the sales floor scooping up items people discard. The dressing rooms are key — I always offer to take any returned items to its proper place.

I also make deals with other shoppers. Just ask, "If you’re done, and not wanting that, may I take it?” Be nice! You do not have to be grumpy about it.

Check back often. Return to the store a few days later to see what's been returned. Search through racks and ask salespeople. A lot of people realize the clothes don't work once they get home, and that’s usually when I’ve had great success!

And, most importantly, enjoy!

By Sasha Charnin Morrison for To read more of the Recessionista blog, click here.

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