Julianne Moore Named the New Face of L’Oreal

Julianne Moore on March 8, 2012 in New York City.  Vera Anderson/WireImage

Julianne Moore is putting her best face forward.

The Oscar-nominated actress has just been named the new Global Brand Ambassador for cosmetics company L'Oreal Paris. Beginning in 2013, fans can expect to see the red-haired beauty, 51, all over ads for a new product called Cellular Renaissance, Women's Wear Daily reports.

Moore's own personal skin-care routine is fairly simple — face oil, SPF, and a washcloth — but she says she loves (and buys!) L'Oreal products regularly.

"I'm an actual user of the brand and it's hard not to be," the Game Change star and married mom of two told WWD. "Every modern woman shops everywhere for beauty, but for me it's mostly the airport or the drugstore. It's nice to be promoting something that is accessible to everyone."

Moore, who previously touted products for Revlon, is in good company as a spokesmodel for L'Oreal. She joins an impressive roster that also includes Jennifer Lopez, Beyonce, Eva Longoria, Gwen Stefani, Lea Michele, and Diane Kruger.

Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Want stories like these delivered straight to your phone? Download the Us Weekly iPhone app now!