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Julianne Moore Named the New Face of L’Oreal

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Julianne Moore on March 8, 2012 in New York City.

Julianne Moore is putting her best face forward.

The Oscar-nominated actress has just been named the new Global Brand Ambassador for cosmetics company L'Oreal Paris. Beginning in 2013, fans can expect to see the red-haired beauty, 51, all over ads for a new product called Cellular Renaissance, Women's Wear Daily reports.

Related: PHOTOS: See Julianne and other stars without makeup

Moore's own personal skin-care routine is fairly simple — face oil, SPF, and a washcloth — but she says she loves (and buys!) L'Oreal products regularly.

Related: PHOTOS: Stars' red carpet skin secrets

"I'm an actual user of the brand and it's hard not to be," the Game Change star and married mom of two told WWD. "Every modern woman shops everywhere for beauty, but for me it's mostly the airport or the drugstore. It's nice to be promoting something that is accessible to everyone."

Related: PHOTOS: Celebrity beauty must-haves

Moore, who previously touted products for Revlon, is in good company as a spokesmodel for L'Oreal. She joins an impressive roster that also includes Jennifer Lopez, Beyonce, Eva Longoria, Gwen Stefani, Lea Michele, and Diane Kruger.

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