KKW Beauty is turning 1 — and Kim Kardashian has big plans to celebrate her beauty brand’s industry takeover. The cosmetics maverick announced on the Instagram feed for her enormously popular beauty line that to celebrate its one year anniversary it’s having a pop-up shop for fans to bask in the glam IRL — and she shared more details for her upcoming summer launches in an interview with the Los Angeles Times.
The details: from June 20 to July 27, fans of KKW beauty can head on over to Westfield Century City in Los Angeles to shop all things KKW Beauty and KWW Fragrance. Not only does this gives fans the opportunity to experience a KKW crafted space for themselves, but for those of US who are hesitant to purchase beauty online, the month-long shopping experience provides ample opportunity to swipe, swatch and test out shades and formulations of KKW Beauty products like the contour kits and concealers — or sniff her iconic fragrances — to make sure that they suit your vibe.
This announcement comes on the heels of KKW Beauty’s latest launches for lips: 8 Nude lipsticks and three contrasting lip liners to get your pout plump and perfect for whatever sultry looks you are rocking. The creamy nude shades are inspired by Kim’s bespoke signature nude lip — and now you can mix and match the inclusive shade range to nab your signature custom neutral lippie.
Even better: in her interview with the Los Angeles Times, Kim confirmed that not only will shoppers who buy something from the pop-up in it’s first week open will be entered into a raffle to win a private opening party with her and Mario Dedivanovic, but there’s also more KKW Beauty newness coming this summer. On tap is a fun new eyeshadow palette with more browns and bronzey tones and a new Kimoji fragrance set to launch in July.
Get your wallets ready — it’s going to be a KKW Beauty-filled summer.
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