Taylor Swift is embracing a New England summer aesthetic.
Swift, 35, launched her summer 2025 merch collection on Wednesday, June 11, and it might just be her trendiest line to date. The old money-inspired pieces feature everything from tote bags with a crest, Oxford shirts, polos and more. Even the camping imagery gives off chic summer vibes. A number of models posed on a doc wearing tank tops, joggers, bikinis and more.
One of the items is a loosely knit sweater, complete with “1989” embroidered on the chest. In one shot, a model used it as a cover up for her white triangle top bikini, which she teamed with matching bottoms and knee-high rain boots. The sweater retails for $65.
Another one of Swift’s 1989-esque items is a boxy T-shirt ($40) equipped with blue seagulls flying on the front, a nod to her album cover. The design is finished with “Cherry lips, crystal skies” written on it, referencing her hit “Blank Space.”
She also has nods to her other albums, including Folklore. The terry cloth polo top has a navy blue body with “The Last Great American Dynasty” written on the chest, above her infamous Folklore cabin, which Swift even brought with her on the Eras Tour.
Swift also included her Evermore album in the collection, selling a “Cowboy Like Me” baseball hat with a horse stitched into it, the year she was born (1989) and “hustling for the good life,” a lyric from the song.
To go along with her summer-themed line, Swift is selling a beach towel with a fun twist on it — a checker board with “You play stupid games you win stupid prizes” stitched into it, a nod to a song from her Lover album, “Miss Americana & the Heartbreak Prince.” The singer topped off her collection with a beach bag and a baseball cap finished with a floral crest and “established 1989” embroidered in it.
