The Internet Is Not Happy About Kylie Jenner’s Scandalous Blush Names

Kylie Jenner may have krossed the line. On Tuesday, March 21, the 19-year-old cosmetics mogul announced a new line of blushes with some very scandalous names, and the internet is not impressed.

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The collection includes five matte blushes in a range of colors from bright coral to bubblegum pink — each (with the exception of a red variant titled “Hopeless Romantic”) given a provocative moniker.

The labels in question? “X Rated,” “Barely Legal,” “Virginity” and, lastly, “Hot and Bothered.” While NSFW names have long been a trend in the beauty industry — hello, NARS’ Orgasm blush! — social media users are concerned about the message Jenner is sending, given the legions of young girls who look up to the teen reality TV star.

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“Can Kylie Jenner not sexualize young women w her blush names like ‘virginity” and ‘barely legal?’” one tweeter asked, while another wrote: “It’s like kyliecosmetics is just asking for controversy by calling a shade of blush barely legal.”

@trendmood1 swatches ? blushes drop TOMORROW at 3pm pst!

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Take a look at some more online reactions below:

This isn’t the first time Kylie Cosmetics has made fans disgruntled. Earlier this month, social media took aim at the Puma brand ambassador’s makeup company after many customers received empty boxes meant to be filled with her new line of highlighters, cleverly called “Kylighters.”

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Jenner has yet to respond to the controversy over Kylie Cosmetics’ suggestive blush names, or the highlighter debacle.

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