Major congrats are in order for both Hailey Baldwin and Winnie Harlow — they’ve landed a major new gig. The models are following in the footsteps of Gigi Hadid as Global Brand Ambassadors for Tommy Hilfiger and star in the brand’s Fall 2018 campaign, cementing them in the league of supermodels.
Hilfiger himself commented on the announcement of the new ambassadorship in a statement on May 23, saying that both Hailey and Winnie are the icons of tomorrow, captivating audiences with their drive and fiery energy. “They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I’m excited to welcome them into our family,” said Hilfiger.
While the news was just announced, there were hints of this brewing earlier this month when both Hailey (not to mention her date, Shawn Mendes) and Winnie sported Hilfiger designs to the annual 2008 Costume Institute Gala on May 7.
In a statement via the brand Baldwin commented on her new role as a brand ambassador saying, “Fashion is how I express my individuality to the world, and TOMMY HILFIGER’s designs are perfect to make bold statements. I love styling each outfit to make it my own, and I can’t wait to show fans of the brand how I infused my own twist into the Fall 2018 TOMMY ICONS styles.”
Harlow also gave a statement via press release. “I’ve always believed in the power of embracing who you are and breaking conventions, so I am proud to partner with an incredible designer who truly shares this spirit,” Winnie said. “I’ve always loved the brand’s classic American cool style and I’m excited to share my favorite pieces with all TOMMY HILFIGER fans,” she said.
Good things are coming from Tommy Hilfiger HQ — that’s for sure.
