Clean sweep! Justin Bieber and Jessica Alba are among the celebrities who are leading the green beauty revolution, swapping out toxic, chemical-filled beauty products for all-natural ones.
Fans rejoiced when Bieber announced on Instagram that he teamed up with natural deodorant brand Schmidt’s. The company’s cofounder and CEO, Michael Cammarata, credits the experience of gardening with his family — who planted their own fruits and vegetables when he was growing up — with sowing another seed: his passion for sustainability and overall health.
Ultimately, the entrepreneur says his aim is “investing in ways we can take care of our planet.”
Scroll down to see four familiar faces in Hollywood who have gone au naturel!