Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign

Credit: Ali Mitton

Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign

After making a statement in 2014 when it announced it would no longer be using digitally retouched models in its ad campaigns, Aerie is making a body positive splash once again with the latest edition of its #AerieREAL campaign featuring four powerhouse women. Gold medal-winning gymnast Aly Raisman, Grown-ish actress and activist Yara Shahidi and singer Rachel Platten star alongside original Aerie “Role Model” Iskra Lawrence in the brand’s unretouched spring 2018 campaign. In the photos, the women are seen modeling Aerie’s loungewear and underwear and showing off their own unique beauty and style. Keep scrolling for some of our favorite shots!

Credit: Ali Mitton

Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign

After making a statement in 2014 when it announced it would no longer be using digitally retouched models in its ad campaigns, Aerie is making a body positive splash once again with the latest edition of its #AerieREAL campaign featuring four powerhouse women. Gold medal-winning gymnast Aly Raisman, Grown-ish actress and activist Yara Shahidi and singer Rachel Platten star alongside original Aerie “Role Model” Iskra Lawrence in the brand’s unretouched spring 2018 campaign. In the photos, the women are seen modeling Aerie’s loungewear and underwear and showing off their own unique beauty and style. Keep scrolling for some of our favorite shots!

Credit: Ali Mitton

Better Together

In addition to participating in “Real Talk” speaking engagements at Aerie stores throughout the U.S., the four “Role Models” will also be designing their own products, which will debut in March 2018 with 100% of sales benefiting the charity of their choice.

Credit: Ali Mitton

Love Yourself

As the OG #AerieREAL Role Model, Lawrence has experienced firsthand the impact the body diversity and self-acceptance campaign has on young women and she is excited to see it continue with Platten, Raisman and Shahidi. “We need voices. We need diversity,” she said. “I want every girl to feel like she has someone to look up to.”

Credit: Ali Mitton

Pretty Strong

Raisman, who just bravely testified against convicted sports doctor Larry Nassar, said she was drawn to the Aerie campaign because it celebrates strength. “We’ve all been through something that, in the end, will make you a stronger person,” she said.

Credit: Ali Mitton

Dynamic Duo

Shahidi and Lawrence prove that we all get by with a little help from our friends in this cute snap. 

Credit: Ali Mitton

Natural Beauty

Harvard-bound, Shahidi said she loves “supporting causes and movements that help perpetuate this idea of people rising together” and suggests #AerieREAL does just that through its inclusive message.

Credit: Ali Mitton

Perfect Tune

“In being more vulnerable and having the courage to share my truths even more, I’ve learned that more people feel like that gives them permission to do the same,” said multi-platinum “Fight Song” singer-songwriter Platten of the campaign.