Christina Applegate, 41, empties out her purse for Us Credit: Michael Pirrocco; Jesse Grant/ (inset)

Christina Applegate, 41, is a busy mom to 2-year-old Sadie with musician husband Martyn LeNoble, 44. So, she has one requirement for her day-to-day tote: lots of pockets! Her canvas H&M bag fits the bill. Explains the creative partner of tots' clothing line (launching a boys' site August 15): "It fits diapers and sippy cups!" What else?

Time Is on Her Side

"I'm reading Keith Richards' memoir, Life. It's great, but anyone who has a toddler knows you only get through about one page a month." 

Getting Cheeky

"I use Koh Gen Do blush that has a sponge in the cap. I tap it on my cheeks and I'm good to go with almost no effort."

Quirky Keepsake

"A year ago, my daughter swallowed a rock. She pooped it out, and I was so relieved that I saved the rock in this heart-shaped box."

Fill 'er Up!

"I always carry Earth's Best biscuits for Sadie and a bottle of Fruitwater for me."

Free Pass

"Once, on a plane, an air marshal gave me his business card. He wrote on the back, 'Please excuse C. Applegate from any arrest that may happen in the future,' and signed it. It's my get-out-of-jail-free card!"