A true Cinderella moment! Lily James has been named the new face of My Burberry fragrances, the British label announced on Monday, April 18. This marks James’ first global advertising campaign.
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James, 27, who made her name starring as Lady Rose in Downton Abbey and Cinderella in Disney’s live-action remake, will star in both a film and a series of images (the latter shot by Mario Testino) for the label’s My Burberry Black women’s scent. The fragrance, which boasts jasmine, peach, vanilla and rose notes, is currently available at Harrods, but will be available worldwide come August.
“I am thrilled to be officially joining the Burberry family,” James said in a statement. “I am so proud to be British, so it really means a lot.” The Pride & Prejudice & Zombies actress also hinted at what to expect from the images: “Shooting my first campaign was so special — I don’t want to give away too much, but I had a lot of fun showing a different side of myself …”
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Burberry’s chief creative and chief executive officer, Christopher Bailey, is just as pleased to have her on board. “I’m so delighted to have worked with the very lovely and clever Lily James on our new My Burberry campaign,” he said. “I have admired her work for quite some time, and was bowled over by her wonderful charm and her warmth when we met, so it was a treat to have had the opportunity to collaborate on this shoot together.”
James follows in the footsteps of Kate Moss and Cara Delevingne, who are the current faces of the My Burberry fragrance.
