To raise awareness for World AIDS Day Dec. 1, Kim Kardashian appears in a new ad in which she lays in a coffin.
"Kim Kardashian Is Dead," the ad reads, explaining that she has sacrificed her digital life "to give real life to millions of others affected by HIV/AIDS in Africa and India," the ad reads. "Visit BuyLife.org or text ‘KIM’ to ‘90999’ to buy her life now."
She is among the stars participating in the Digital Life Sacrifice event, in which she's quitting Twitter and Facebook until $1 million is raised.
The event is organized by Alicia Keys, who is the global ambassador for the charity.