Apple never fails to keep us on our toes! Not only did U2 release a new album in full — and for free — at the company's product unveiling event on Sept. 9, but CEO Tim Cook revealed that the stars of the new iPhone 6 ads are Justin Timberlake and Jimmy Fallon's hands.
During the event in Cupertino, Calif., Apple introduced the iPhone 6, iPhone 6 Plus, and the new iWatch before bringing out surprise guest U2.
"Music runs deep in Apple's DNA, and runs through the core of all of our products," Cook said at the event, which was available to stream online. "Over that time we've built a deep relationship with the music industry and the artists that make it up … A decade ago we began a deep collaboration with one of the best bands of all time — and that band is U2. They have agreed to perform for us today."
Following U2's surprise performance of their new single "The Miracle (Of Joey Ramone)," frontman Bono joined Cook on stage to announce the release of the band's 15th album, titled Songs of Innocence, available for free download via iTunes until Oct. 13.
Other surprises at the event included the outing of Jimmy Fallon and Justin Timberlake's hands in the new iPhone 6 ads, which feature an acapella version of the 2001: A Space Odyssey theme.
Gwen Stefani, who attended the function with Dr. Dre, shared a posh Instagram of herself on a private plane en route to the exciting event. "On my way to apple launch w dr dre," she wrote.
