And he'll be touring in his Calvins too! Calvin Klein just announced that it will serve as the official apparel partner for Justin Bieber's Purpose world tour — his first tour in three years.
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That means that Bieber, 22, and his backup dancers will be dressed in clothing by the brand while on stage during the five-month tour that kicked off March 9. Footage from the "Sorry" singer's spring 2016 campaign will play during the concert as well. Plus, the label will host immersive "experiences" at certain North American and European stops.
CK will also host a sweepstakes via Twitter and Instagram for the opportunity to win VIP tickets to one of the concerts, plus the chance to meet Bieber.
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"I'm thrilled to continue my relationship with my friends at Calvin Klein on the tour," Bieber, who serves as a brand ambassador for CK, said in a statement released on Thursday, March 10. "Calvin Klein is an iconic brand and it's been a dream come true to work with them."
