Heidi Klum Launches Costume Jewelry Line with QVC

Celebrity Style Jun. 28, 2011 AT 5:18PM
Heidi Klum Launches Costume Jewelry Line with QVC Credit: Michael N. Todaro/FilmMagic

As if her hit Lifetime TV show Project Runway and wrangling four kids wasn't enough to keep her busy, Heidi Klum continues to expand her entrepreneurial resume in the style market.

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The supermodel turned supermogul, 38, will debut a new costume jewelry collection Sept. 8 on QVC during the shopping network's Fashion's Night Out special that takes place in the midst of Mercedes-Benz Fashion Week, Women's Wear Daily reported on Monday.

The collection, called Wildlife by Heidi Klum, will be her second accessories partnership with QVC -- in 2006 she created a fine jewelry line that folded three years later when jeweler Van Cleef & Arpels sued for copyright infringement.

"We fought with Van Cleef & Arpels for over a year and a half, but we were a small fry next to a company like that," Klum told WWD. "But looking back, I'm quite happy to be doing something new."

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Made from materials like antique silverstone, brasstone, and simulated gemstones, the pieces will be available in 35 styles that range in price from $30 to $200.

"All of the pieces are statement pieces," Klum continued to WWD. "The only reason to wear costume jewelry is to wear something large -— something you can't do with real jewelry because it would be too expensive." The mom of four added that she takes design inspiration from her trips to flea markets and the many collectibles and knickknacks that fill her L.A. home.

Other recent Klum-endorsed projects include her blog on AOL's lifestyle channel, her co-branded footwear line with New Balance, and her new women's fragrance, Shine, that will launch under Coty Inc. in September.

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