As if the world didn't' expect it, the Jersey Shore cast is taking over the world of tanning, one bronzed body at a time.
Paul "DJ Pauly D" DelVecchio has just partnered up with Devoted Creations Inc. for an exclusive line of tanning lotions and sunless-tanning products, which will hit high-end professional salons over the next few months.
"Partnering with Pauly, who has such a tremendous amount of star power and fan following, is beyond exciting. Our teams have great chemistry and drive, which makes this a winning combination," Devoted Creation's President Lewis Henry said in a statement.
The 31-year-old Rhode Island-native follows in the footsteps of Mike "The Situation" Sorrentino, who announced in August that he was joining forces with Boca Tanning Club to be the body and face of the Florida-based tanning salon company.
The muscled-up MTV stars aren't the only Jersey Shore housemates who are winning big on endorsement deals: Ronnie Ortiz-Magro shills for the weight-loss supplement Xenadrine, Jenni "JWoww" Farley promotes the health supplement Ab Cuts, Sammi Giancola and Deena Cortese star in commercials for Stacker 2 energy pills, and Nicole "Snooki" Polizzi has several entrepreneurial projects including footwear, sunglasses, an autobiography and a fragrance in the works.