Hair ye, hair ye; Kim Kardashian is a blonde.

The newly single realty star, 28, showed off lighter locks as she walked the red carpet at Sunday's Teen Choice Awards in Universal City, Calif.  "This time it's for real, guys! I went blonde!!!" she blogged. "I had been considering it ever since I wore that blonde wig, and I just decided to go for it!! What do you think? I am really loving it! My hairstylist Clyde Haygood orchestrated the whole thing and Rebecca from Goodform salon dyed it!"

Kardashian, known for her dark brown hair, also showed off some lighter locks in April, but later revealed that she was wearing a wig. See photos of more controversial coifs