Name: Erin Heatherton
Petal Pusher: The stunning Victoria’s Secret angel -- who was raised in Skokie, Illinois but moved to New York City in 2006 -- is totally hooked on a certain trend: "I'm obsessed with florals. It's ridiculous!" says Heatherton, who recently snagged a dress with her favorite print at Reformation in the Lower East Side neighborhood of Manhattan. "I like to wear things that bring out my playfulness and my personality. I love being feminine."
Singular Sensation: "I shop alone most of the time," says Heatherton, whose top spots include Opening Ceremony, Barney's New York and What Goes Around Comes Around. "I'll go with my friends but it's so personal, it's better if you can just enjoy it on your own. Sometimes when you go shopping with friends, they'll convince you to buy something and then you never end up wearing it."
Prized Possessions: The most treasured items in her closet? "Newbury boots from Rag and Bone, yellow sunglasses by Oliver Peoples and a Rick Owens leather jacket," says the 23-year-old, whose first big splurge after making it big was a classic, quilted Chanel bag. Her favorite designers include Michael Kors, Isabel Marant and T by Alexander Wang.
Quote: "Wear whatever makes you feel happy. It doesn't matter what you're wearing or what trend, if you look in the mirror and like what you see, you'll feel good about yourself."