"I was so excited to wear Candie's in my 'Radar' video," Spears said in a statement Tuesday. "I especially loved their jeans and cute dresses, which were perfect for the theme of my video."
In her new video, Spears – clad in a white dress and wide-brimmed sunhat – locks eyes with a sexy player at a polo match and ultimately makes out with him. Footage from the video will also appear in a Candie's television commercial that is slated to debut later this summer.
The print ads for Candie's, which is only available at Kohl's department stores, will premiere in September in fashion magazines.