After being jilted by Bachelorette Ashley Hebert, winemaker Ben Flajnik is ready to find love again!

In a just-released photo for his season of ABC's The Bachelor, Flajnik, 28, offers an inviting gaze and brandishes a red rose and two wine glasses, perhaps offering a sign of what's to come on this season's one-on-one dates.

"[Execs] think he'll be ratings gold," an insider tells Us Weekly of Flajnik, who proposed to Hebert, 27, in Fiji before she broke the news that she'd chosen J.P. Rosenbaum instead. "Everyone wants [Ben] to find the woman of his dreams."

Flajnik's next shot at love debuts on ABC in January.